We like to think about our product as the Google of WHEN to go.

We’re light years away from achieving this vision and it may sound ridiculous or overly ambitious at this point. On the other hand, let’s de-construct the ridiculousness of this idea.

What would you do if you needed to figure out when is the best time for mountain trekking in Patagonia, or the best time to surf on Socotra Island

You’d google it.

What would you do if you had time off in January and you wanted to figure out your options for beach & sunshine around January?

You’d google it too.

And you’d scan through tons of articles, blog posts, forum threads and might even submit these questions to some travelers community. Millions of people do this googling and scanning for every single seasonal question they have, and these questions are googled over and over again. 

The alternative to googling is using What’s It Like. It provides concise, high quality, unique insights for each month of the year based on what matters to you. Suddenly, the idea of being the Google of “when to go” doesn’t sound as crazy as it did before.

Tackling complexity in travel

The ability to find relevant information painlessly is one side of the problem that the “when to go” question poses. The other side is the notion about “the best time to travel” itself.

One of the most annoying mistakes big travel publishers make is being too generic about the question of “when to go”. For them, the best time to go mostly means sunny weather and comfortable temperatures.

This only proves that these platforms have limited understanding of travel motivations. The best time to go depends on the purpose of your travel. If you’re after seeing the Northern Lights — you will be ok with extreme temperatures. The wet season on Socotra Island is the worst time for beach lovers, but it’s the best time for pro surfers. Making WHEN to go all about sunny weather and comfortable temperatures is too primitive to be truly meaningful. We intend to fix that.

Ultimately, we give travelers the data to take advantage of timing

The fact that there are distinct high and low seasons in travel is an excellent opportunity for an arbitrage. Taking advantage of this imbalance is a great way to avoid crowds, save money and discover the undiscovered. The concentration of travelers in high seasons is getting ridiculously high and the most viable option is to spread the demand and allow travelers to discover good timing alternatives. 

Who we are

We are a small team of travel enthusiasts distributed between San Francisco and Vilnius. What’s It Like started as many other crowdsourcing projects start today — with a spreadsheet and a landing page. When in three months we got 2,000+ signups and 50+ early volunteers willing to help with the initial data, we figured we may be onto something here. To further test the interest and provide something tangible to our early fans we released a sneak preview. Meanwhile, we are bootstrapping the beta product. 

Here is the original story published by Marina Janeiko, the founder, and here is our short pitch deck.

Coverage & mentions - via Travel MassivePSFK, IntoConnectionThe Next Web, Explore Inspired, Huffington PostTech.co, How I TravelThe Daily DotNomadler, Surf Office

If you’re interested to help us get the word out or become our partner, email us at: contact@whatsitlikeapp.com. Marina always replies personally. 


A little personal touch - photos from recent adventures